About Us
Our Story
Identity Foil was created with a simple purpose — to provide professional colourists with high-quality foils they can rely on every day. Built from real salon experience, the brand understands the demands of modern colour work and the importance of precision, consistency, and efficiency.
From the beginning, our focus has been on developing products that not only perform at the highest level but also support creativity and confidence behind the chair.
Our Core Values
Quality First
We use premium materials to ensure durability, grip, and consistent results
Performance Driven
Every product is designed to support fast, precise, and efficient workflows
Professional Focus
Created for colourists, by understanding real salon needs
Simplicity & Reliability
Products you can trust, without complication
Customer satisfaction
Happy customers are delighted because of the customer service
Simplicity interface
Simplicity is used loosely to refer to the need to minimize a process
Our Founders
Identity Foil was created with a simple purpose — to provide professional colourists with high-quality foils they can rely on every day.
Built from real salon experience, the brand understands the demands of modern colour work and the importance of precision, consistency, and efficiency.
What Makes Us Different
Who We Are
We are proud to serve and support salons across the UK and Ireland. Through a growing network of trusted distributors and partners, Identity Foil is accessible to professionals who value quality and reliability.
From independent stylists to established salons, our products are used daily to deliver consistent, high-quality results.
How Our Products Support Hairdressers
- Our expanding presence reflects the trust professionals place in our brand, as we continue to build strong relationships within the hairdressing community
- We are committed to providing dependable products and ongoing support that help salons operate efficiently and confidently..
Meet the Founders
Milan
Passionate about quality and innovation, Milan is dedicated to supporting hair professionals with trusted salon solutions.
Simon
With strong industry experience,Simon focuses on creating reliable products that help stylists achieve professional results.
Flash Sale: Up to 50% Off On Select Items!
Don’t miss out on our flash sale event! For a limited time, enjoy up to 50% off on a selection of our best-selling products.